News Summary
Parker’s Kitchen has announced a four-year partnership with Georgia Southern Athletics, marking its first Name, Image, and Likeness collaboration. Football player Davion Rhodes will represent the Parker’s Kitchen Chewy Rhodes Hot Honey Combo, enhancing community engagement. The partnership debuted at a home game against the University of Maine Black Bears and includes branding initiatives and a newly designed student entrance at the stadium. This collaboration builds on Parker’s Kitchen’s previous contributions to the university, emphasizing its commitment to local community support and healthcare.
Statesboro, Georgia
Parker’s Kitchen has announced a long-term partnership with Georgia Southern Athletics, marking a significant investment in both the university and the local community. This partnership is set to last for four years and represents Parker’s first Name, Image, and Likeness (NIL) collaboration.
As part of the partnership, Georgia Southern football player Davion “Chewy” Rhodes will become the face of the new Parker’s Kitchen Chewy Rhodes Hot Honey Combo. Rhodes shares the same nickname as Parker’s iconic mascot, enhancing brand recognition within the community. The newly branded Chewy Rhodes Hot Honey Combo will be prominently featured across digital platforms, social media campaigns, in-store marketing, and during game-day events.
The partnership debuted during Georgia Southern’s home football game against the University of Maine Black Bears on September 20, demonstrating a commitment to enhancing the experience for both student-athletes and fans of Eagle Nation. Chris Davis, the Director of Athletics at Georgia Southern University, emphasized that this partnership connects fans to beloved brands like Parker’s Kitchen, reflecting the affection the community has for the company.
Community Commitment
Brandon Hofmann, the CEO of Parker’s Kitchen, expressed enthusiasm regarding the partnership, underlining the company’s commitment to investing in Georgia Southern University and its athletics program. In addition to promoting athletic excellence, the partnership will also include a newly branded student entrance for home football games at Allen E. Paulson Stadium.
Background of Partnership
This new collaboration follows a previous significant contribution from Greg Parker, the founder and Executive Chairman of Parker’s Kitchen, who donated $5 million to Georgia Southern University in 2018 to establish the Parker College of Business. This past donation illustrates the longstanding relationship between Parker’s Kitchen and Georgia Southern University.
Parker’s Kitchen Overview
Parker’s Kitchen operates a total of 103 stores across Georgia and South Carolina, employing over 1,800 team members. The company handles approximately 1.1 million transactions weekly and is actively expanding into new markets, including Myrtle Beach, South Carolina, Jacksonville, Florida, and Columbia, South Carolina.
Philanthropic Efforts
Over the past eight years, Parker’s Kitchen has made substantial contributions to various causes, donating more than $30 million in support of education, healthcare access, the fight against childhood hunger, and assistance for local veterans. This philanthropic commitment aligns with the values of community partnership exemplified by the new agreement with Georgia Southern Athletics.
The establishment of this partnership not only strengthens the bond between Parker’s Kitchen and the university but also enhances the overall experience for the students and fans in the Statesboro area.
Deeper Dive: News & Info About This Topic
- WTOK: Parker’s Kitchen Announces New Long-Term Partnership with Georgia Southern Athletics
- Wikipedia: Georgia Southern University
- WSAV: Parker’s Kitchen and Georgia Southern Announce Partnership
- Google Search: Parker’s Kitchen
- CSP Daily News: Parker’s Teams with Georgia Southern University
- Encyclopedia Britannica: Partnership
- Grice Connect: Parker’s Kitchen Invests in Savannah’s Homeless Community
- Google News: Parker’s Kitchen Georgia Southern
Author: STAFF HERE SAVANNAH WRITER
SAVANNAH STAFF WRITER The SAVANNAH STAFF WRITER represents the experienced team at HERESavannah.com, your go-to source for actionable local news and information in Savannah, Chatham County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Savannah Music Festival, St. Patrick's Day Parade, and Savannah Jazz Festival. Our coverage extends to key organizations like the Savannah Area Chamber of Commerce and United Way of the Coastal Empire, plus leading businesses in aerospace, education, and logistics that power the local economy such as Gulfstream Aerospace, Savannah College of Art and Design, and Colonial Group. As part of the broader HERE network, including HEREAtlanta.com and HEREAugusta.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
