News Summary
Parker’s Kitchen has launched a four-year partnership with Georgia Southern Athletics, becoming the Official Convenience Store of the university’s sports programs. The collaboration includes a designated student entrance for home games, high-profile stadium signage, and the first Name, Image, and Likeness agreement with a Georgia Southern football player. Parker’s Kitchen aims to strengthen its ties with the university and community while expanding its influence through various marketing initiatives. The company, noted for its commitment to education and local support, continues to develop its market presence in the region.
Statesboro, GA – Parker’s Kitchen, an award-winning convenience store company based in Savannah, Georgia, has launched a significant four-year partnership with Georgia Southern Athletics. This collaboration aims to enhance Parker’s Kitchen’s commitment to Georgia Southern University and the surrounding Statesboro community.
The partnership officially began on September 20 during Georgia Southern University’s home football game against the University of Maine Black Bears at Allen E. Paulson Stadium. As part of the agreement, Parker’s Kitchen has become “The Official Convenience Store of Georgia Southern Athletics.” Notably, the agreement includes the establishment of a newly branded, designated student entrance for home football games, alongside high-profile stadium signage that will feature across all sports, creating a strong visual impact.
In an innovative move, the partnership marks the launch of Parker’s Kitchen’s first-ever Name, Image, and Likeness (NIL) agreement with Georgia Southern football player Davion “Chewy” Rhodes. Rhodes will promote the new Parker’s Kitchen Chewy Rhodes Hot Honey Combo across various platforms, including digital marketing campaigns, social media, in-store promotions, and game-day activations.
Brandon Hofmann, CEO of Parker’s Kitchen, expressed enthusiasm about the collaboration, viewing it as an investment in Georgia Southern University while also providing a path for recruiting future graduates into their workforce. This partnership follows a previous initiative when Greg Parker, the company’s founder and Executive Chairman, made a record $5 million donation in 2018 to name the Parker College of Business at Georgia Southern.
Chris Davis, Director of Athletics at Georgia Southern University, noted that this partnership fosters a connection between fans and brands they admire, reinforcing both organizations’ mutual commitment to service and community involvement.
Parker’s Kitchen has been operational since 1976 and currently manages 103 stores throughout Georgia and South Carolina. The company employs over 1,800 team members and reports approximately 1.1 million transactions weekly. As part of its growth strategy, Parker’s Kitchen is expanding into new markets, including Myrtle Beach, South Carolina; Jacksonville, Florida; and Columbia, South Carolina.
Recently, Parker’s Kitchen was recognized in the Inc. 5000 list of the fastest growing private companies in America for the eighth consecutive time. The company has also received accolades such as being named a USA TODAY Top Workplace and has been honored as the Convenience Store Chain of the Year.
Moreover, Parker’s Kitchen demonstrates a commitment to generosity, having donated over $30 million to various causes, including education, healthcare, and support for local veterans over the past eight years. The sponsorship agreement was facilitated by Georgia Southern Sports Properties, a segment of Learfield, which manages media rights and sponsorship arrangements for the Eagles.
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Author: STAFF HERE SAVANNAH WRITER
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