News Summary
Pro-tect Insurance has been launched in Atlanta to provide personalized concierge insurance services for high net-worth individuals, athletes, and entertainers. Co-founded by former professional football players, the company aims to fill a gap in the insurance market by offering tailored coverage that addresses the unique financial situations of its clients. With a focus on redefining traditional insurance methods, Pro-tect seeks to enhance financial security for its clientele through expert understanding and a high-touch approach to service.
Atlanta, GA – A new innovative insurance company, Pro-tect Insurance, has been launched to cater specifically to high net-worth individuals, athletes, entertainers, and businesses. Co-founded by former professional football players Champ Bailey and Keith Marshall, the company aims to provide a personalized concierge insurance service designed to meet the unique needs of its clientele.
Champ Bailey, renowned as a Hall of Fame cornerback in the NFL and a standout player from the University of Georgia, brings his extensive experience in professional sports to this venture. Alongside him is Keith Marshall, also a former University of Georgia athlete and Washington Redskins running back, who has co-founded the Player’s Lounge, a video content site focused on athletes. Musician Matt Stillwell is another notable figure involved in the insurance program, illustrating the collaboration between diverse professionals in promoting this initiative.
Pro-tect Insurance is managed by Steven Farmer, who has a notable 25 years of experience in collegiate athletics administration. Farmer, as the managing partner and co-founder, is set to steer the company in providing a service that Bailey has pointed out feels timely and necessary. During his playing days, Bailey expressed concerns about whether his insurance policies accurately represented his financial situation, highlighting a gap in the market that Pro-tect seeks to address.
Pro-tect is positioned as redefining traditional insurance coverage through a high-touch concierge approach, implying a greater level of engagement and personalized service for its clients. This strategy aims to ensure that insurance offerings cater to the complex and often substantial financial needs associated with wealth accumulation, particularly within the realms of sports and entertainment.
The company is headquartered in Atlanta and operates as a division of Sanford Company, an insurance brokerage based in Macon, Georgia. The establishment of Pro-tect comes at a time when many former athletes and entertainers express a need for more tailored insurance coverage options, which can enhance their financial security and peace of mind.
The CEO of Sanford Company, John Neel Jr., is supportive of the new initiative, recognizing the expanding market for concierge-level services in insurance as a way to address the distinct concerns and requirements of high-profile clients.
Providing personalized insurance services to high net-worth individuals necessitates a nuanced understanding of their lifestyles, financial situations, and potential risks. Pro-tect Insurance aims to combine the expertise of its founders with comprehensive industry knowledge to create a service that aligns with the specific coverage needs of its clientele.
In conclusion, the launch of Pro-tect Insurance marks a significant development in the insurance industry, particularly for high net-worth individuals, by offering a concierge-level approach that seeks to redefine how insurance coverage is tailored and delivered. As the insurance market continues to evolve, this initiative aims to ensure that those in the spotlight have access to the specialized support they require regarding their financial well-being.
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