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Despite the Southern Company reporting a remarkable $4.4 billion in earnings for 2024, many Georgia Power customers are struggling with their sixth energy rate increase since 2023. Energy advocates highlight concerns of fairness and affordability as rates rise while the company profits. The Georgia Public Service Commission has approved these hikes to fund essential projects but is facing criticism over its measures in protecting consumer interests. Upcoming legislation aims to establish a consumer utility counsel to voice citizen concerns about ongoing rate increases.

Georgia Power Customers Confront Rate Hikes Despite Southern Company’s Strong Earnings

ATLANTA, GA – It has been quite a year for the Southern Company, which has just reported a whopping $4.4 billion in earnings for 2024. This marks a 10 percent increase over last year, translating to an extra $400 million in profits. The company’s president took a moment to commend the hard work of the entire team, reflecting on an undeniably successful fiscal year.

However, while the Southern Company is celebrating its wins, many Georgia Power customers find themselves in a difficult position. They are grappling with their sixth energy rate increase since 2023, raising concerns about affordability and fairness amid corporate profits. Energy advocate Patty Durand has pointed out a troubling trend: customers are essentially subsidizing the company’s profit growth as they pay more and more on their bills.

Rates on the Rise

The Georgia Public Service Commission (PSC), which is comprised of five elected officials from the Republican party, has its hands directly on the throttle of these rate hikes. They have approved the necessary increases that Georgia Power claims are essential for funding the costly Plant Vogtle project and maintaining the ever-important energy grid. As customers see their bills rise, it’s worth noting that over 90% of Georgia Power’s revenue is generated from state-regulated utilities.

To protect customers, the PSC has implemented caps on Georgia Power’s earnings. The return on equity (ROE) set by the commission stands at 11.9%. Should profits exceed this level, a rebate could be on the table, but it appears that this threshold was not exceeded in 2024. Some PSC commissioners argue that a well-funded utility is paramount for ensuring a sustainable energy system, but critics say the commission is falling short in protecting customer interests.

Operational Efficiency Takes Center Stage

Durand has raised alarms about operational efficiency within Georgia Power, particularly in managing the energy grid. In fact, electrical engineer Alden Hathaway reported that Georgia Power operated at a mere 40% load factor in 2024. This is significantly lower than the 50-60% average seen in other states across the nation. It begs the question: are rate increases justified if the company is not making the most of its resources?

As it stands, Georgia managed to generate 129,221,513 megawatt hours of energy in 2023, although the peak capacity stood at 331,005,350 megawatt hours. With memories of past testimonies from those concerned about operational efficiency still fresh, the public is feeling the squeeze of rising costs.

Legislative Focus on Consumer Rights

In light of these challenges, Georgia’s legislature is giving serious consideration to SB 94, a bill aimed at establishing a consumer utility counsel for representing citizens before the PSC. This move could provide a more robust platform for consumer voices in discussions about rate hikes and service quality.

On the horizon, Georgia Power has also introduced its 2025 Integrated Resource Plan, detailing strategies for powering the state over the next three years. Public hearings for this plan will kick off on March 25, giving the community an opportunity to weigh in.

Upcoming Rate Increases

As for Georgia Power’s upcoming changes, customers can expect an additional 3.5% rate increase, which translates to an average of about $5.85 more per month for households using 1,000 kilowatt hours. This hike will contribute to recovering approximately $306 million to improve the grid and invest in new energy sources.

In a bid to prevent rolling blackouts and maintain grid reliability, Georgia Power reassures customers of its commitment to assistance programs, especially aimed at helping lower-income families cope with these rising costs. Additionally, a newly proposed bill, HB 446, aims to improve transparency during PSC hearings by granting discovery rights to intervenors, which may help enrich the decisions made regarding rate hikes.

As residents brace themselves for changes in their monthly bills, it’s essential to stay informed about how these developments may impact them both now and in the future. The tug-of-war between corporate earnings and consumer costs remains a hot topic in Georgia as the energy landscape continues to evolve.

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Georgia Power Customers Face Rate Hikes Amid Strong Profits

STAFF HERE SAVANNAH WRITER
Author: STAFF HERE SAVANNAH WRITER

SAVANNAH STAFF WRITER The SAVANNAH STAFF WRITER represents the experienced team at HERESavannah.com, your go-to source for actionable local news and information in Savannah, Chatham County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Savannah Music Festival, St. Patrick's Day Parade, and Savannah Jazz Festival. Our coverage extends to key organizations like the Savannah Area Chamber of Commerce and United Way of the Coastal Empire, plus leading businesses in aerospace, education, and logistics that power the local economy such as Gulfstream Aerospace, Savannah College of Art and Design, and Colonial Group. As part of the broader HERE network, including HEREAtlanta.com and HEREAugusta.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.

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