News Summary

Georgia has achieved a substantial increase in tourism, welcoming a record 174.2 million visitors and generating $45.2 billion in spending. This marks the state’s third consecutive year of growth in the tourism sector, which is vital to the economy, supporting approximately 470,570 jobs. With significant contributions from business and convention tourism, the state’s ranking as a top travel destination is reinforced by its diverse attractions. State officials are optimistic about continued investment in tourism initiatives for future growth.

Savannah, Georgia – In a significant boost for the state’s economy, Georgia welcomed a record 174.2 million domestic and international visitors in 2024, marking the third consecutive year of tourism growth. With visitors spending a total of $45.2 billion, this figure surpasses the previous year’s record by nearly 4%.

The tourism sector is a critical part of Georgia’s economy, functioning as the second-largest economic contributor, producing an impressive $82 billion impact statewide, which represents a 3% increase compared to the prior year. In terms of employment, the tourism industry supports 470,570 jobs, which accounts for one in every 15 jobs in the state.

State and local tax revenues generated from tourism reached $5.1 billion, effectively saving the average Georgia household approximately $1,285 in taxes. These figures were announced by Governor Brian Kemp during the annual Georgia Governor’s Tourism Conference held in Savannah.

Business and Convention Tourism

Georgia’s appeal extends to business travelers, with over 17 million visitors coming to the state for business and conventions. Their spending alone contributed $4.6 billion, reflecting a 5.5% increase over the previous year. The Georgia Governor’s Tourism Conference saw over 400 industry professionals gather to strategize on enhancing Georgia’s position as a leading travel destination.

Diverse Attractions Drive Growth

Governor Kemp attributed the growth in tourism to Georgia’s diverse landscapes, cultural attractions, and vibrant communities. The state’s reputation for being a top destination is seen in its consistent ranking as the No. 5 state in the U.S. for overnight visitation for five consecutive years. Local business owner Charlene Carter has observed an increasing international interest in sites like the Okefenokee Swamp, which enhances tourism potential.

Government Support and Future Initiatives

The Georgia Department of Economic Development (GDEcD) has highlighted the importance of state investment in the tourism sector as vital for ongoing growth and improvement. In addition to current efforts, state lawmakers are currently considering new legislation aimed at addressing gaps in hotel availability and expanding agritourism initiatives to further support tourism development.

Tourism Economics Analysis

The tourism data released comes from an annual study conducted by Tourism Economics, a company specializing in forecasting within the travel and tourism industry. These insights reveal the ongoing trend that Georgia’s tourism sector is experiencing sustained growth, despite a competitive landscape.

The data and figures underscore a remarkable achievement for Georgia’s tourism sector, demonstrating the hard work of countless individuals and organizations in the industry. As the state continues to promote its diverse attractions and invest in tourism, stakeholders are optimistic about the prospects for continued growth in the years ahead.

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Author: STAFF HERE SAVANNAH WRITER

SAVANNAH STAFF WRITER The SAVANNAH STAFF WRITER represents the experienced team at HERESavannah.com, your go-to source for actionable local news and information in Savannah, Chatham County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Savannah Music Festival, St. Patrick's Day Parade, and Savannah Jazz Festival. Our coverage extends to key organizations like the Savannah Area Chamber of Commerce and United Way of the Coastal Empire, plus leading businesses in aerospace, education, and logistics that power the local economy such as Gulfstream Aerospace, Savannah College of Art and Design, and Colonial Group. As part of the broader HERE network, including HEREAtlanta.com and HEREAugusta.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.

Tagged Georgia business news, Georgia economy, Georgia economy growth, Georgia sports news, Georgia tourism, Georgia travel updates

Georgia Experiences Record Tourism Growth