Conceptual rendering of the new Lakeshore Mall redevelopment showcasing residential, retail, and green spaces.
Gainesville, Georgia, is set to transform Lakeshore Mall with a unanimous rezoning approval. Atlanta-based Branch Properties aims to create a pedestrian-friendly space featuring 650 multifamily units, over 305,000 square feet of retail space, and 38,200 square feet of outdoor greenspace. The project will enhance the community experience and is expected to start construction in late 2026, concluding by 2028. Existing anchor stores will remain operational, and future phases may introduce additional amenities, contributing to the area’s appeal and functionality.
Gainesville, Georgia is set to undergo a significant transformation with the unanimous approval of a rezoning request for the redevelopment of Lakeshore Mall, spearheaded by the Atlanta-based real estate company, Branch Properties. This decision by the City of Gainesville reflects a commitment to revitalizing an underutilized space and fostering community connections. Construction and development at the Lakeshore site are slated to commence in late 2026, with the project expected to conclude by 2028.
The redevelopment plan envisions a vibrant, pedestrian-friendly destination that not only enhances the area’s aesthetics but also enriches the local community experience. Currently, the Lakeshore Mall area is not fully utilized, and Branch Properties aims to breathe new life into the location by creating an open-air environment featuring over 650 multifamily residential units and more than 305,000 square feet of retail space.
As part of this revitalization effort, the new development will also introduce 38,200 square feet of outdoor community greenspace, providing residents and visitors alike with opportunities for recreation and relaxation. Future phases of the project may include additional amenities such as a hotel and townhomes, enhancing the area’s allure and functionality for both residents and businesses.
Notably, existing anchor stores, such as Dick’s Sporting Goods and Belk, will remain operational throughout the redevelopment process. Upon completion of the project, Dick’s Sporting Goods is expected to relocate within the new property, ensuring that local shopping options remain accessible to the community.
The City of Gainesville has witnessed a remarkable population growth of 15% over the past five years, a trend largely attributed to the appealing recreational opportunities provided by nearby Lake Lanier and an influx of residents moving from the suburban regions of Atlanta. This growth underlines the demand for a more vibrant community hub, which the Lakeshore redevelopment project seeks to address.
Branch Properties envisions Lakeshore Mall becoming the “community heart” of Gainesville, establishing public spaces that promote interaction and connectivity among residents and visitors. The collaborative efforts between Branch Properties and the city have been key in shaping the vision for this project, ensuring that it aligns with the needs and aspirations of the local community.
The redevelopment of Lakeshore Mall is not just a commercial venture; it represents a broader initiative aimed at enhancing the quality of life for Gainesville’s residents. By turning a dormant retail space into a district that encourages social engagement through shops, residences, and parks, the project aligns with modern urban development trends that prioritize sustainability and community wellbeing.
As the construction timeline unfolds, the City of Gainesville and Branch Properties remain committed to executing this project with the community’s interests at heart. The anticipated changes at Lakeshore Mall could significantly reshape the area’s landscape, making it a center for activity, business, and social interaction well into the future.
With the transformation of Lakeshore Mall set in motion, Gainesville residents can look forward to a new chapter for their community, one that is poised to offer a blend of living, shopping, and leisure opportunities in the heart of their city.
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