News Summary
I-P Comm Agency, a minority and women-owned business in Georgia, has been recognized as one of the top 100 firms in the state. Under CEO Monica Maldonado, the agency has evolved from a printing business to a full-service communications firm, adapting to changing trends, especially during the COVID-19 pandemic. The agency aims to forge partnerships with major corporations while contributing to the vibrant Black-owned business landscape in Atlanta. Recently, the city hosted a national conference for Black entrepreneurs, promoting economic sovereignty and cooperation among minority-owned businesses.
Atlanta – I-P Comm Agency, a communications agency rooted in DeKalb County, Georgia, has emerged as a leading minority and women-owned business under the leadership of President and CEO Monica Maldonado. The agency has been recognized as one of the top 100 minority and women-owned firms in Georgia, reflecting its growth and success in the competitive entrepreneurial landscape.
Founded over 40 years ago by Maldonado’s parents, Nelson, Sr. and Yolanda Fuentes, I-P Comm began as a printing business. Over the years, the agency has transformed into a full-service communications firm, adeptly adapting to changing digital trends and the diverse needs of its clients. The agency’s ability to pivot, especially evident during the challenges brought about by the COVID-19 pandemic, has allowed it to continue serving a variety of clients effectively, understanding the demands of both small businesses and large corporations in the creative and communication sectors.
Maldonado attributes the agency’s growth to the values of trust and opportunity fostered within the community. The agency operates on the principle that mutual success is fundamental to its operations. I-P Comm has earned a reputation for going above and beyond in delivering outcomes for its clients. This collaborative approach reinforces the notion that the success of its clients contributes directly to the agency’s success.
I-P Comm’s aspirations extend beyond its current achievements. The agency aims to forge partnerships with major corporations across Georgia, a goal that reflects Maldonado’s ambitions as she carries on her parents’ legacy. The wider context of this endeavor is the vibrant environment for Black-owned businesses evolving in Atlanta, which has become a thriving hub for Black entrepreneurs. This supportive climate is crucial for the growth of minority-owned businesses.
Recently, Atlanta hosted a significant national conference for Black business owners at the Hilton Atlanta, which saw participation from over 3,000 individuals across 33 countries. The event centered around the 125th National Business League Conference, focusing on networking opportunities and fostering economic strategies tailored for Black-owned enterprises. During this event, the executive director of the conference encouraged participants to practice economic sovereignty, underscoring the importance of financial independence for Black businesses.
Keynote speakers, including Lamar Tyler, stressed fundamental business concepts such as the significance of cash flow for operational sustainability and payroll management. The conference aimed to empower Black women entrepreneurs and facilitate connections among business owners from diverse sectors, highlighting an era of cooperation and shared objectives among minority entrepreneurs.
The ongoing development of I-P Comm Agency, alongside significant events like the recent conference, illustrates the increasing momentum and opportunity available for minority-owned businesses in Atlanta. With leaders like Monica Maldonado at the helm, the future looks promising for minority and women-owned enterprises, as they continue to contribute significantly to the local economy while inspiring the next generation of entrepreneurs.
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