PopUp Bagels Expands with 300 New Locations

News Summary

PopUp Bagels, a well-known bagel chain, has announced its expansion plans to open 300 franchise locations across 10 states, including Georgia. The brand, which currently operates 14 locations primarily in the Northeast, aims to launch 100 stores by the end of 2027. This growth strategy includes establishing regional production hubs to ensure quality and consistency in its products. Founded during the COVID-19 pandemic, PopUp Bagels has quickly gained recognition for its unique offerings and community focus, making its mark in the fast-food industry.

New York City – PopUp Bagels, a popular bagel chain renowned for attracting long lines in New York City, has unveiled ambitious expansion plans that will establish the brand across the South. The company announced it has secured agreements to open 300 franchise locations throughout 10 states, including Georgia. This move signals a significant growth trajectory for the brand as it seeks to increase its footprint beyond its current bases.

The new locations will be strategically established in high-traffic urban and suburban communities, with each store typically spanning around 1,100 square feet. The targeted states for this expansion include Massachusetts, Connecticut, New York, Florida, North Carolina, South Carolina, Tennessee, Georgia, California, and Maine. PopUp Bagels aims to launch 100 of these locations by the end of 2027, setting the stage for rapid development in the coming years.

Currently, PopUp Bagels operates 14 locations concentrated mainly in New York, Connecticut, and Massachusetts. The brand has earned recognition for its signature offerings, including the “Grip, Rip and Dip” bagels and an array of unique weekly cream cheese schmears. The ability to deliver consistently high-quality products to customers is paramount to the chain’s success, and to accomplish this, PopUp Bagels is establishing regional production hubs for bagels and cream cheese throughout the new markets.

Founded by Adam Goldberg, who initiated the venture as a backyard baking project, PopUp Bagels has grown into a nationally recognized brand faster than anticipated. The chain’s focus lies not just on scalability but also on fostering strong community connections and ensuring long-term success. The celebrity backing from renowned figures such as Paul Rudd, Michael Phelps, and J.J. Watt serves as a testament to the brand’s appeal and potential for future growth. CEO Tory Bartlett has been instrumental in implementing a novel approach to franchising, emphasizing sustainable practices and community engagement.

Since its inception, the first store was launched in Westport, Connecticut, during the COVID-19 pandemic in 2020. The brand’s rapid rise has been supported by a strong customer base and a commitment to quality. This expansion marks a critical step in PopUp Bagels’ ambition to become a household name across the continental United States, particularly in regions where fresh bagels are sought after.

With plans to penetrate into new markets, PopUp Bagels is poised to make a significant impact in the fast-paced food industry, appealing to both bagel lovers and new customers alike. The openings in Southern states, along with the regional production hubs, aim to create a consistent experience for patrons, helping to solidify the brand’s reputation and operational efficiency. As PopUp Bagels embarks on this growth journey, the anticipation surrounding its new locations continues to rise among fans and potential franchise partners.

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