News Summary
Wildberries has expanded its platform to enable businesses in the Republic of Georgia to sell products internationally. A conference in Tbilisi saw participation from over 100 SMBs, emphasizing the platform’s commitment to boosting the local economy. Currently, 75% of its Georgian buyers are women, highlighting significant engagement in online shopping. Key purchase drivers are fast delivery and product variety, indicating strong demand for local brands. The expansion presents an opportunity for entrepreneurs, with training and support to help them succeed.
Tbilisi, Georgia – Wildberries, a leading digital platform operating across Eurasia, has expanded its services to allow businesses in the Republic of Georgia to sell their products on an international online marketplace. This development makes Georgia the ninth country to feature sellers on the Wildberries platform.
A significant conference targeting potential vendors took place in Tbilisi, with attendance from representatives of over 100 small and midsized Georgian businesses. The event, which coincided with the announcement of these new selling capabilities, emphasized Wildberries’ commitment to enhancing the local economy and expanding business opportunities.
Wildberries, which commenced sales of products from other countries to Georgian buyers last year, has fostered a robust customer base in Georgia. Women currently account for 75% of the buyers on the platform, indicating a strong female engagement in online shopping. Furthermore, men in Georgia are also notably loyal to the platform, with 39% making purchases at least once a week. The largest demographic of buyers, ranging in age from 25 to 44 years old, represents over half of all orders placed on the site.
Customer preferences reveal that the leading factors driving purchases on Wildberries are fast delivery, chosen by 69% of buyers, and a wide assortment of products, valued by 62%. There exists a significant demand for local brands to directly appeal to Georgian consumers, who prioritize variety and affordability in their shopping experiences.
Wildberries claims that approximately 10% of its sellers could achieve monthly revenues exceeding USD 10,000 within the first six months of joining the platform, presenting a promising opportunity for entrepreneurs in Georgia. The popular product segments identified in Georgia include books, clothing, footwear, and cosmetics, reflecting diverse consumer interests.
The company’s extensive support for its partners is highlighted by the provision of training seminars designed to facilitate business development. Additionally, Georgian entrepreneurs will gain access to various events held at the PRO WB Development Center, which will offer educational programs, expert consultations, and marketing support to help businesses thrive.
Wildberries, founded in 2004 in Russia, has established a presence in multiple countries, including Armenia, Belarus, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and Uzbekistan. The company also collaborates with sellers in international markets such as China and the UAE, enriching its product offerings for customers across the region.
Currently, Wildberries maintains a well-developed logistics network that includes over 135 facilities and 87,000 pickup points across its operating markets. This robust infrastructure enables efficient processing of more than 20 million orders daily and connects over 79 million customers across its various platforms.
As the online retail landscape continues to evolve, Wildberries’ expansion into Georgia marks a significant step forward for local businesses seeking to access a broader audience and drive economic growth within the region. With the backing of a major international platform, Georgian entrepreneurs are well-positioned to leverage digital capabilities and enhance their market presence.
Deeper Dive: News & Info About This Topic
- Wildberries Official Site
- Wikipedia: E-commerce
- Georgian Journal
- Google Search: online shopping Georgia
- Forbes: E-commerce in Eurasia
- Encyclopedia Britannica: Retail
- Google News: Wildberries Georgia
Author: STAFF HERE SAVANNAH WRITER
SAVANNAH STAFF WRITER The SAVANNAH STAFF WRITER represents the experienced team at HERESavannah.com, your go-to source for actionable local news and information in Savannah, Chatham County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Savannah Music Festival, St. Patrick's Day Parade, and Savannah Jazz Festival. Our coverage extends to key organizations like the Savannah Area Chamber of Commerce and United Way of the Coastal Empire, plus leading businesses in aerospace, education, and logistics that power the local economy such as Gulfstream Aerospace, Savannah College of Art and Design, and Colonial Group. As part of the broader HERE network, including HEREAtlanta.com and HEREAugusta.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.